Custom software or off-the-shelf? A practical guide for growing businesses
Buying is faster, building is more flexible. Here is a simple framework to decide which one fits your situation — and when a hybrid is best.
Read articleEvery notification you send is a small promise to your customer. Done well, they reduce support calls and no-shows. Done poorly, they get ignored — or reported as spam.
Pick the right channel
- SMS for urgent, short and time-sensitive messages: codes, reminders, delivery updates.
- Email for richer content: receipts, documents, onboarding and newsletters.
- Use both for critical events, like an appointment tomorrow.
Write messages people act on
- Put the most important information first.
- One message, one action.
- Identify your brand immediately.
Protect deliverability
Authenticate your domain with SPF, DKIM and DMARC, keep your lists clean and always honor opt-outs. For SMS, collect clear consent and handle STOP replies automatically.
Want notifications that perform? Our Email API and SMS Gateway teams can help.